Privacy Policy

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

(1) Who we are

Dating Metrics is the organisation which collects personal data from www.datingmetrics.com, in turn making it into a data controller. Dating Metrics uses the data in order to improve the site experience and provide users with relevant content.

Dating Metrics is the “controller” of all the personal data collected and used from this site as per section 14. below. This in turn means that its our responsibility to decide how and why individuals’ data is used and ensuring that it is handled legally and safely.

(2) What information do we collect?

We may collect, store and use the following kinds of personal data:

(a) information about your computer and about your visits to, and use of this website.

(b) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.

(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.

(e) any other information that you choose to send to us.

(3) Credit Card Details

During checkout you may be asked to enter your payment details on the payment page. This page is encrypted with SSL security.

(4) Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: www.google.com/privacypolicy.html.

Our advertisers/payment services providers may also send you cookies.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This will, however, have a negative impact upon the usability of many websites including this one.

(5) Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(d) send to you goods purchased via the website, and supply to you services purchased via the website;

(e) send statements and invoices to you, and collect payments from you;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send to you marketing communications relating to our business which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(i) provide third parties with statistical information about our users but this information will not be used to identify any individual user;

(j) deal with enquiries and complaints made by or about you relating to the website;

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

(6) Disclosures

We may disclose information about you with some third parties insofar as reasonably necessary for the purposes as set out in this privacy policy and as required for by our business processes. This includes the use of third party suppliers to perform various services for us. The third party suppliers we share your personal data with are as follows:

(a) A third-party email marketing provider
(b) Third-party payment processing providers
(c) A third party data tracking and management provider

In addition, we may disclose information about you:

(d) to the extent that we are required to do so by law;

(e) in connection with any legal proceedings or prospective legal proceedings;

(f) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and

(g) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Except as provided in this privacy policy, we will not provide your information to any other third parties.

(7) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

If you are in the European Economic Area (EEA), information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the EEA.

You expressly agree to such transfers of personal information.

(8) Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

(9) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. For significant modifications we will notify you by email.

(10) Your rights

If you are in the European Economic Area (EEA), you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted (as per GDPR). If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are in the EEA, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site).

You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee. If you would like to exercise this right, please contact us through the contact information below.

You may instruct us not to process your personal data for marketing purposes by email at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)

(11) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

(12) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(13) Contact information

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to ed@datingmetrics.com

(14) Data controller

The data controller responsible for our website is Dating Metrics.